The first wave of internet-connected audio started with iPods and RSS feeds and people creating podcasts in their garages.
In the second wave, smart speakers and connected cars increased the number of opportunities for people to listen to internet-powered audio. Companies such as Gimlet and Anchor led the way in this second wave of podcasting, creating excellent content, user experiences, and infrastructure for listeners and creators.
We are now entering into a third wave of audio. For podcasts, that means discovery and new monetization models. Beyond podcasts, there is also a new opportunity for audio-first utilities from synthesized voice to “Airpod-first” apps, and more.